Need to optimize? Want to innovate? Ready to grow? Let’s get down to business.
Each of these disciplines is a practice unto itself. The services within are thoughtfully composed as a personalized reflection of your needs, wants and desired outcomes.
Digital Strategy
This is the overarching wisdom and expertise that only comes from decades of working with international brands. This is the driving force behind digital business transformation, planning and prioritizing initiatives for investment, and ensuring every action has measurable value. The entire business ecosystem must be in balance to achieve sustained outcomes.
Commerce
While you may think in terms of multichannel, your customers think in only one term — your brand. And it must be represented flawlessly across all touch points. So whether you need to optimize conversion paths, conquer a redesign, evaluate potential new growth technologies, or tackle a full-out replatform, we’ve done it all.
Technology Consulting
Maybe you’ve outgrown your current platform. Maybe you’re growing and aren’t sure what you need. Maybe you just don’t have the right skillsets in house to understand the full power of your existing ecosystem. Or maybe you need help identifying the right integration partner. Our depth of expertise runs wide and deep, and our relationships do too.
Content Strategy
Content Strategy allows us to create a multi-dimensional framework for planning to create, manage, distribute, optimize and measure your content, as well as a detailed roadmap on how to create relevant and valuable content that focuses on the needs of the audience. Content also usually intersects with or supports just about every other discipline.
Process Mapping
Understanding human behaviors are a critical part of any technology implementation or large scale organizational shift. By visualizing current workflows, we can identify areas of inefficiencies, redundancies, and bottlenecks. But even further, we can predict if behaviors show a tendency to circumvent a system or technology altogether. This can help to identify and mitigate potential non-compliance issues early.
CX Design
What is the best experience you’ve had recently? Can you articulate what made it great? How did it make you feel? Customer Experience Design is about taking a mundane interaction and turning it into a memorable, relationship-building series of encounters that connect, delight, and drive satisfaction and long-term loyalty.
Product Design
Our highly iterative process begins with an idea and a human-centered approach to design — anchored in deeply understanding people to assess customer or employee needs, rapid prototyping, and generating unconstrained ideas. Focused ideation unlocks innovation right at the intersection of people’s conscious needs and subconscious desires.
Visual Design
Beautiful visual design is much more than just what you see on the surface. This discipline is truly unsung when it comes to the nuances of psychology, cognitive load, accessibility, and the plethora of other influences designers consider before locking in a choice. Exceptional experiences do not happen by accident. They are thoughtfully designed pixel by pixel.
Innovation Workshops
Have a large-scale initiative and need to get your stakeholders aligned? Need to break out of a “this is how we’ve always done it” mindset? Charged with a Herculean goal and not sure how to get it done? These workshops are a great way to pull people out of their daily grind, free them from their inboxes and facilitate some unhindered thinking that nets actionable outcomes.
Ethical AI Enablement
AI has exploded onto the scene to the point where it feels like if every sentence didn’t start with AI, must then end with “and AI”. We are all grappling with what this means for our businesses, our lives, and our world. Regardless of where you sit on the maturity spectrum, we can help determine what makes sense for you to reap the benefits of AI adoption and implementation.
“Michele is a great strategist that gets into the mindset of the audience and identifies their needs to build tools that articulate a product story from the customer perspective.”
— JOAN FEU-GELIS, HEAD OF WEB PRESENCE, CARTA
